FC Barcelona is considering advertising under uniforms to expand revenue.
Spanish media ‘Mundo Deportivo’ said on the 4th안전놀이터 (Korean time), “Barcelona is considering engraving a new sponsor on the uniform pants, which has not been allowed so far.” will be obtained,” he predicted.
Barcelona is in a bad financial situation. From the time the new coronavirus infection (Corona 19) spread, Barcelona, where the sky was blocked, saw a decrease in tourist and match day revenues, which accounted for the largest portion of revenue. Barcelona, whose financial stability has been put on red light due to excessive player recruitment and salary payments, has been trying to improve its constitution for about 2-3 years, but it is not easy.
Things haven’t gotten any better this season. Although it has been able to breathe through a large contract with Spotify, the new main uniform sponsor, and the sale of broadcasting rights in the future, more income is still needed to freely recruit players and comply with fair play.
5 million euros through pants sponsors is a ray of light. Until now, Barcelona have not worn corporate logos on their bottoms, but last season Mallorca and Espanyol did put advertisements on their pants. If Barcelona accepts this, it is expected that the sponsored brand will be engraved on the back of the shorts.
Barcelona is also working on a retail campaign for the top. Currently, it is discussing 2 to 3 million euros (about 4 billion won) with Philips of the Netherlands until June.